Created by Sadia Sisay, beingU is a recently launched lingerie brand that celebrates all shapes, sizes, and skin tones.
Sisay, a 47-year-old British entrepreneur who was born in Sierra Leone, trained as a cancer nurse and worked in the pharmaceutical industry before decided to start her own business.
Sisay stresses inclusivity in her brand. The mission of beingU is “to enable women to embrace their skin colour and body shape, to feel treasured and beautiful, through the wearing of beautiful underwear designed with their body in mind.” Bras are available in sizes 28 to 44 and up to cup size H.
“I’ve spent over 30 years searching for gorgeous underwear to suit my skin tone and body shape and this is the first range that addresses these things,” says Sisay. “We know from a survey conducted for beingU that a staggering 82% of women surveyed across the USA and UK said they did not find it easy to find lingerie similar to their skin tone and 94% of respondents said they would buy skin tone lingerie if it was available.”
You can shop beingU now at the brand’s official website.