Cosmo magazine is rapidly developing into a global fashion/lifestyle brand. The magazine boasts 60 print editions, including Cosmo Latina, which is published 5 times a year, and Cosmo Global, which was published for the first time in 2014.

The publication is also launching online-only versions, the first of which debuted in Nigeria last month. Cosmopolitan also has a presence in South Africa in both digital and print formats. According to the Financial Times,

Nigeria was chosen for the “digital first” debut for several reasons, including its young, English-speaking population, the lack of competition and increasing consumption fuelled by economic growth. Hearst said nearly three-quarters of the population has a mobile phone, more than a third of Nigerians are mobile internet users and mobile commerce is widespread.

Now Cosmopolitan is eyeing other African countries to be a part of it’s global digital empire, namely Ghana, Kenya, and Botswana.

Duncan Edwards, chief executive of Hearst Magazines International states,

“Sub-Saharan Africa is of great interest to our advertising customers,” he said, particularly to personal goods groups such as Unilever and Procter & Gamble, whose product ads are omnipresent in women’s magazines.

Each international edition will employ local talent as past international editions have done. Hearst’s online expansion is yet another sign of digital publications overtaking print publications in media.