Danai Gurira is the latest famous face to front her own Reebok campaign. The Black Panther and Walking Dead star joins Gal Gadot, Gigi Hadid, and Ariana Grande, who have all starred in a their own campaigns or are set to star in one.
“Danai brings with her a unique intensity that’s already inspired countless women to discover their own strength,” said Todd Krinsky, GM of Reebok Performance in an official statement. “We’re thrilled to have her join our family and help lead this inspiring coalition.”
Gurira talked about the importance of supporting women and what it means to be strong. She also shared a letter that she wrote to her a younger self.
“We all view strength differently: through physicality, through mental fortitude, through honesty and perhaps most importantly through community,” said Gurira in an official statement. “My goal is to work with Reebok to galvanize women in all communities to find strength within themselves so that we may continue to lead this cultural revolution. Each one of us should be hero to each other.”