The lingerie industry has become decidedly more body positive and inclusive over the past few years. Brands are finally listening to their customers by more diverse models in their ads and catalogs and by expanding their size ranges. Shoppers now have a wider range of options to accommodate every body type and personal preference. Despite these innovations, however, many women still struggle with finding comfortable, well-fitting bras.
According to a 2014 study, conducted by Swiss lingerie company Triumph, the majority of of women are still wearing the wrong bra size. Out of the ten-thousand women who Of the 64%, 29% had some inkling that they had been wearing the wrong size all along. The study also found that ill-fitting and uncomfortable undergarments, understandably, caused these women stress.
Companies like Knix hope to take the guesswork out of finding a comfortable, well-fitting bra. In addition to showcasing their products on models with diverse body types, Knix also offers a bra measuring guide and a size finder.
While the current selection of bras go up to a size DDD/E, the Knix promises to offer expanded options in the future.
Knix bras come in a range of options that feature customizable straps, reversible design, and supportive styles without padding or underwire. The brand manages to cover every corner of your lingerie drawer with tanks, under, and even leakproof underwear.
Knix’s 8-In-1 Evolution Bra is a revolutionary, versatile bra with an innovative design. This particular bra uses a numbered sizing system, from 1-7, with each number corresponding to multiple standard bra sizes. This unique sizing system ensures more accurate fit and comfort.
With over 1800 reviews and counting, the 8-In-1 Evolution Bra, is a favorite among Knix’s growing and opinionated customer base. It’s currently available for $55.00 at Knix’s official website.