Instagram’s official account is helping to continue a conversation about fashion diversity, that was initially spearheaded by Bethann Hardison, Naomi Campbell, and Iman among other legendary black talents.
The social media giant rolled out #RunwayForAll, a new project that celebrates diversity in fashion. Everyday Instagram shares an “unconventional” model’s story on its official page, which boasts over 162 million followers.
So far, Instagram has used the hashtag to introduce Mama Cax, a Haitian-born model and amputee, who lives in New York City, and Shaun Ross, a model with albinism who has been outspoken about his condition and provided support to others both in the United States and in Africa.
Plus-size model Clémentine Desseaux (@bonjourclem) will be featured with the hashtag today, followed by Black model Londone Myers (@londonemyers) on Thursday, and Jillian Mercado (@jilly_peppa), a model and editor with muscular dystrophy, on Friday.
Of course this isn’t the first time Instagram has been used to celebrate and push for diversity in the fashion. Followers have used and continue to use #BlackModelsMatter and #NYFW4All.