(SIMON MAINA/AFP/Getty Images)

It’s amazing to see black women all over the world embracing their natural textures. Most, for the same reasons, time, money, and the overall health of their hair. Voice of America, recently spoke to Monica, a Kenyan hairstylist on why women in Kenya are choosing to go natural.

Monica Wamaitha, 22, works in a salon in downtown Nairobi. Despite specializing in creating weaves and wigs for her clients, she keeps her natural hair.

“I decided to go natural because I want to be myself. I don’t want to perm my hair or put weaves because I want to be myself with my natural hair,” she said.

She said she finds it pretty easy to maintain and cost effective.

“Maintaining natural hair is cheap as compared to putting chemicals or weaves or anything that’s not natural on my hair,” said Wamaitha.

Haircare in Kenya is a multi-million dollar business, which means that natural hair could lead to new opportunities in entrepreneurship for Kenyan women similar to in the U.S. and the U.K.