Another day another instance of creative plagiarism, it seems. This time around the culprit is L’Oréal Paris. When the brand unveiled its #yourstruly campaign, which was created to celebrate diversity and offer makeup options to women of all colors, Brazilian artist Angelica Dass realized the campaign looked a bit familiar. The series of ads was clearly inspired by her ongoing “Humanæ” series.
Dass posted side by side images along with a short message pointing out that the L’Oréal campaign obscures the message and mission behind her original work.
Over the past few of years, images from “Humanæ” have gone viral on multiple social media platforms. Dass has also spoken out about her work in detail on many occasions, such as this TED talk.
Supporters of Dass have been calling out both L’Oréal Paris and McCann London, the creative agency behind the #yourstruly campaign, and Dass continues to share their messages on her Twitter page.
@LOrealParisUK Plagiarized the art of @angelicadass to sell make up. Outrageous. https://t.co/CdM64VUPcy
— Matilde Milagros (@MatildeyMilagro) August 29, 2016
@efti_fotografia @angelicadass @LOrealParisUK canta a plagio pero muy gordo, 🙁
— Antonio Graell (@AntonioGraell) August 29, 2016
It is called plagiarism! https://t.co/sC0duPvJrx
— Ignacio Evangelista (@ignaevan) August 29, 2016
@mccannlondon plagiarised the beautiful work of @angelicadass for their L'Oreal campaign. Sad. https://t.co/8HhytIr3gz
— Ben Roberts (@benrobertsphoto) August 29, 2016
[…] No me mola nada cuando mis amigos comparten su trabajo en redes con ese tipo de discurso, de hecho L’Oreal lo pervierte colocándonos de colores más claros a más oscuros y bajo el lema “Because we are […]