With concurrent Vogue covers on both sides of the pond, and the recent start of an international tour, Rihanna is officially on fire. Shot by Mert Alas and Marcus Piggott, the pop star wears a beautiful sequined number for Tom Ford for the cover of the April 2016 issue of Vogue US.
The accompanying article, which features quotes from both Rihanna and her mother Monica Braithwaite praises Rihanna’s business acumen.
Over the past two years, Rihanna has definitely been all about her business. After fulfilling her contract with Def Jam, she created her own imprint, Westbury Road Entertainment, on Universal’s Roc Nation label. In a bold move, she then acquired the masters of all her previous albums and made a reported $25 million promotional deal with Samsung. Robyn Rihanna Fenty, the island girl plucked from obscurity at sixteen by a posse of music moguls, is becoming one herself. It’s because she’s so attuned to the seismic changes in her industry that she also bought a share of Tidal. “Streaming counts now,” she says. Like any savvy businesswoman, Rihanna knows it’s important to diversify. Last fall, she announced a new venture, Fr8me, an agency representing stylists and hair and makeup artists. She has a passionate interest in beauty and often scouts her own talent on Instagram.