(Jeffrey Mayer WireImage)

It looks like Robin Roberts will be joining the ranks of Oprah, Shonda Rhimes, and Halle Berry. The “Good Morning America” co-anchor recently announced the launched of her new production company, Rock’n Robin productions. Roberts will serve as president of the new company, while continuing to hold her post at “Good Morning America”. Roberts aims to create new, innovative content, according to Variety,

The new company will aim to produce content that “will inspire, inform and entertain people,” Roberts said in a prepared statement.” “I’m very excited to get involved in the business and development side of production, and will spend a lot of time working with the team on the creative,” she added.

John Green, currently executive producer of special programming at ABC News, will serve as executive vice president of programming and development of the new Roberts venture, while continuing his duties at the Walt Disney-owned network. He will supervise the day-to-day operations of the company. “The programming we create will, in many ways, reflect who Robin is: smart, inspiring, and fun,” he said in a statement.

“In the Game with Robin Roberts” will premiere on espnW on Thursday, September 4 as Rock’n Roberts’ first production. In this first episode, Robin will speak with Michael Sam, the first openly gay player to be drafted by an NFL team. Now in its third season, “In the Game” is a series of intimate interviews with top athletes in sports today and is featured online at espnW.com and abcnews.comn as well as on ESPN’s “SportsCenter.”

The website for Rock’n Robin, www.rocknrobin.tv also features behind-the-scenes footage and exclusive video and along with a new blog, “N’Courage”.