Serena Williams is Reportedly Launching a Beauty Line.

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Serena Williams
image: New York Magazine August 2015 by Norman Jean Roy

Just 6 months after giving birth, Serena Williams is in the midst of a major comeback. With news of a possible beauty line, it appears that Williams is expanding her off court empire, as well.

According to TMZ, Williams filed paperwork to trademark “Aneres” — Serena spelled backwards, back in January. The name was reserved for beauty products in 18 different categories — including lipstick, lip gloss, eyeshadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and makeup brushes.

This isn’t Williams’ first beauty and fashion endeavour. In addition to sportswear collaboration lines with PUMA and Nike, Williams actually launched an ANERES clothing line in 2003. In 2009, she launched a collection of signature collection of handbags and jewelry, Signature Statement, which is primarily sold on the HSN Network.

Given the range of products under her reported trademark filing, it seems that we might have another Fenty Beauty on our hands.


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