(Matthew Eisman / WireImage)
Songstress Amel Larrieux is known for her style as much as she’s known for her immense talents and angelic voice. Larrieux, who has been sporting natural hair for decades, recently decided to launch her own natural haircare brand. The line, “Beautiful Us” offers options for all natural hair textures.
Larrieux spoke exclusively to HelloBeautiful about her motivation to start “Beautiful Us.”
“For a while, I was confused by people’s interest in my hair,” she explained. “Like it was always a conversation. I was always like ‘Well I’m here to sing and to write” and I was realizing that just the same way that I was inspired by people like Lisa Bonet and Cree Summer who would wear their hair natural in the 80s when it wasn’t as popular.”
“I had been wearing it natural for so long, I had been doing the whole braid out, oil your scalp, do a certain kind of spray, make your own little cocktail to put on your hair for so,so many years that I could just spout it off and kind of have this recipe for my natural hair routine and we just talked about it so often in so many interviews that my husband and I started realizing that it would make sense to actually offer it to our public because people are always asking me. ”
Larrieux developed the line over a period of three years and says that she isn’t worried about competition in what seems to be a saturated market.
“Honestly, I feel that we can all kind of co-exist together. I mean, I think that we’re all special in our own right. I respect what Shea Moisture does, I respect what all of these other companies do. It’s really about what each individual is finding that works for their hair and hair type.”
“Sometimes, with a lot of hair you have to be able to go back and forth with a lot of different products and have more than one because sometimes one stops working if you overuse it so I think it’s about all of us kind of being in cahoots together and being this arsenal of natural products that women who want to wear their hair natural can always go to and can all exist in your bathroom cabinet.”