A little over 2 weeks after a much talked about press conference and subsequent backlash, TIDAL, the music streaming service that claims to be for artists and by artists is already cleaning house.
According to several outlets, the company which was launched in 2014 by Swedish company Aspiro has already fired 25 employees, including CEO Andy Chen. The company acknowledged the that Chen is being replaced by former CEO Peter Tonstad, but didn’t have much to say in detail about the other firings.
TIDAL announced Tonstad’s rehiring in a statement posted by Business Insider,
TIDAL’s new interum [sic] CEO is Peter Tonstad – a former CEO of parent company Aspiro Group. He has a better understanding of the industry and a clear vision for how the company is looking to change the status quo. He’s streamlining resources to ensure talent is maximized to enhance the customer experience. We’ve eliminated a handful of positions and refocused our company-wide talent to address departments that need support and cut redundancies. TIDAL’s offices globally will remain and grow: we are already hiring for several new positions now. We’re excited about our future and what’s in-store for fans who want the best listening experience.
Many are speculating that the swift online backlash TIDAL experienced after the press conference might be the motivation for such seemingly sudden changes in staff.