An image of London-based plus-size model Vivian Eyo-Ephraim, for online shopping mecca ASOS.com, went viral, after being shared on Twitter.
— Your fav pink badass (@OmgLaLaLove) March 28, 2018
Eyo-Ephraim wears a bright yellow ASOS DESIGN Curve Triangle Bikini Top and matching bottom in the series of sales images. The pictures, which highlight minimal retouching, resonated with shoppers and served as an example of how important body diversity is in catalogs and advertising materials.
Eyo-Ephraim, who booked the ASOS gig after signing with Bridge models in 2017, has receiving an outpouring of support and celebration, with a flurry of comments appearing on her Instagram page.
‘The world is a very diverse place and it’s important that consumers see brands representing and recognising all ethnicities, shapes and sizes, we want to see ourselves represented and celebrated and recognised,” she tells METRO UK.
“I think it’s incredibly important to start re-defining what is the norm, and start celebrating our individuality. The modelling world is still so new to me, to see the amazing support and response from a job I did is just incredible, I couldn’t be more grateful to ASOS and Bridge for taking a chance on me and allowing me to show the world that everybody is beautiful, no matter what their shape, size or ethnicity.”