Nicki Minaj Covers NYLON April 2016. Talks Career, Relationship, and Her Decision to Work With Walmart.
Shot by Matt Irwin and styled by Daniela Jung, Nicki Minaj sports looks by Jeremy Scott, Giuseppe Zanotti, Gasoline Glamour and more, in the latest issue of NYLON Magazine.
The rapper who’s known for her bold fashion as much as she’s known for her lyrical prowess talked about her decision to work with Walmart, as a way to make her style more accessible to her fans.
Though she’s forever in designers like Balmain, Givenchy, McQueen, and Moschino, her childhood memory of the too-pricey Filas recalls her eponymous, reasonably priced fashion collection sold at Kmart—“I was embarrassed to wear low-priced things,” she says, “so it was important for me to make my fans feel like, ’You may not have all the money right now, but you better walk with your head held high and be confident, be proud of what you’re wearing, because you make the clothes.’” She has also just inked a deal to place her signature Myx Moscato wine in Walmarts across the country, giving her a brand presence in two of the most accessible chain stores for working- and middle-class fans.
read more at NYLON Magazine.