According to multiple outlets, Rihanna is reportedly in secret talks with LVMH Moët Hennessy Louis Vuitton to launch a luxury fashion line.
The rumored line would be the first new luxury brand released under LVMH since Christian Lacroix in 1987.
Rihanna supposedly hinted at the line earlier this week when she stepped on January 14th, wearing a pair of never-before-seen sunglasses emblazoned with a “Fenty” brand name on both sides.
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Rihanna partied in NYC on Jan 14 wearing: ▪️ mystery sunglasses with the "FENTY" logo ▪ @vetements_official Spring 2015 blazer (sold out) ▪ @maisonmargiela mesh bodysuit ($480) ▪ @citizensofhumanity "Avedon" skinny jeans ($198) ▪ @savagexfenty mesh and lace bra ($54) ▪ @dior "DiorAddict Lockbox" bag (from €3,400) ▪ @balenciaga "Knife" ankle boots ($1,290) ▪ @jacquieaiche x @mrbrainwash "Life is Beautiful" necklace (price upon request) ▪ @jacquieaiche custom emerald necklace (similar pictured) ▪️ @jacquieaiche emerald crescent necklace ($7,750) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Shop available pieces on the blog [link in bio] via @papculture – #rihanna #vetements #maisonmargiela #margiela #citizensofhumanity #savagexfenty #savagex #dior #balenciaga #jacquieaiche #mrbrainwash #jaxbrainwash
Rihanna’s current Fenty Beauty collection is under the Kendo Holdings company, which is controlled by LVMH. She’s also collaborated or modeled for several luxury brands in the past, including Balmain, Christian Dior, Gucci, and Emporio Armani.