Rihanna’s Fenty luxury line went on sale today and the pop star/fashion mogul also revealed the inspiration behind her brand’s latest set of visuals.
Fenty pays homage to the work of New York photographer Kwame Brathwaite. Braithwaite photographed striking scenes of everyday life in Harlem, mostly during the 1950s and 1960s. His work promoted and popularized the phrase “Black is Beautiful.
Braithwaite also founded The African Jazz-Art Society & Studio and the Grandassa Models. The Grandassa Models were a group of black women who boosted the “Black is Beautiful” message and often participated in the Harlem-based “Miss Natural Standard of Beauty Contests.” Images of both groups are featured alongside models wearing Fenty clothing on Fenty’s official website.