Fire up your web cam or camera phone. For her latest release Santigold has gone interactive.
According to a press release,
In advance of the release of her third album 99¢ this Friday, February 26, Santigold has revealed an innovative new video for “Can’t Get Enough Of Myself (feat. B.C.)” that uses the camera of the viewer’s computer or mobile device to incorporate them into the video in real time. This is the first time the technology has been used in a music video. The video was directed by Santigold and Sam Fleischner and conceptualized and digitally developed by Yung Jake and Vince Mckelvie, with mobile app development by Bryan Yee. It plays on pop culture’s fascination with viewing and manipulating one’s own image.
Fans who watch the music video, which is viewable in Chrome or via the “SANTIGOLD” app available in both the Apple/Android app stores, can see themselves on the indie songstress’s phone and the reflection in her sunglasses, as well as several spots in the background throughout the music video.
Watch the visuals for “Can’t Get Enough Of Myself” HERE.