Balmain is now in the beauty game with the announcement of a new lipstick line, in partnership with L’Oréal Paris.
The 3-part, 12-shade capsule collection is set to be unveiled during Paris Fashion Week this fall. Shoppers will be able to find the Balmain x L’Oréal collection wherever L’Oréal lipsticks are already sold. A Balmain exclusive set of 3 lipsticks will also be released and exclusively sold in Balmain stores.
“With L’Oréal Paris, Rousteing brings the raw creativity with which he has reinvented Balmain, from the Paris runways to his first ever beauty collection,” L’Oréal Paris and Balmain said in a joint statement on Wednesday. “”he crossroads of high fashion and affordable beauty, the Balmain aesthetic reaches a new audience through the world’s most-loved lipstick: Color Riche. Number-one globally, Color Riche lipstick is sold worldwide every three seconds.”
Pierre-Emmanuel Angeloglou, L’Oréal Paris’ global brand president, sees the collaboration between L’Oréal and Balmain as “symbolic meeting point” between “accessible beauty and high fashion.”