(Beyoncé – “Pretty Hurts”)
Beyoncé and Sir Philip Green (the owner of Topshop) announced today that they will be partnering to form Parkwood TopShop Athletic Ltd. Parkwood is the name of Beyonce’s company, which she launched in 2008, after taking over her own management. According a press release, the new venture will be “a global athletic street-wear brand launching in Fall 2015.”
The brand will encompass clothing, footwear and accessories across dance, fitness and sports categories ensuring a dynamic fusion of fashion with the highest levels of technical performance. The global distribution platform will include TOPSHOP stores and topshop.com, with many existing and new partnerships also to be explored.
There is no word yet on the name of the upcoming brand, but followers of Beyoncé know she is quite the fan of TopShop and has been spotted rocking pieces from affordable fashion brand on many occasions. This venture is not your typical celebrity collaboration, but instead a 50-50 partnership between two creative entities.