H&M is facing some serious backlash after several shoppers noticed the above image. The original page featured a black child model wearing a sweatshirt which “Coolest Monkey in the Jungle” emblazoned across the chest. Models of other races wore sweatshirts with more generic sayings on them.
Several popular Twitter users, including New York Times columnist Charles Blow, called out H&M directly with a screenshot of the page, resulting in the image going viral.
Singer The Weeknd also spoke out, vowing to never work with the retail giant in the future.
H&M has since taken down the page and also issued an apology.
“We sincerely apologize for offending people with this image of a printed hooded top. The image has been removed from all online channels and the product will not be for sale in the United States,” the brand said in a statement. “We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”