Short Film. Janelle Monáe and Belvedere Vodka Present ‘Val From Purchasing.’ Directed by Janicza Bravo.
Belvedere Vodka and Janelle Monáe reveal Val From Purchasing, the latest feature film as part of their “A Beautiful Future” campaign, on BelvedereVodka.com and Belvedere’s YouTube page. The film, created by writer/director/actor Janicza Bravo, who will be a series regular in HBO’s new half-hour comedy series ‘Camping,’ focuses on a woman of color finally receiving a seat at the table, after proving her worth to her team and most importantly her supervisor – a fellow woman of color.
““A Beautiful Future” is a two-year collaborative partnership to bring to life powerful co-created content and experiences aimed at propelling next-generation voices across film, music and the arts. For the campaign, Belvedere Vodka and Janelle Monáe tapped a collective of young women filmmakers — Megan Park, Janicza Bravo, Kirsten Lepore and Lacey Duke — who directed and produced short films inspired by the question: What does a beautiful future look like to you? The films by Megan Park and Lacey Duke were revealed earlier this year.
Each of the female directors had full creative autonomy to produce a short film in their own style and voice, illustrating what “A Beautiful Future” embodies from their unique perspectives. As the program continues, short films will continue to be released, highlighting a new voice in film and celebrating the vision of this series.”