Versace Will Stop Using Real Fur.

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Rihanna Fur
Rihanna in a Faux Fur Coat by Versace in 2015

Versace is the latest major fashion house to make a bold step by ending the use of fur in all of its products.

“Fur? I’m out of that,” said the label’s longtime leader Donatella Versace. “I don’t want to kill animals to make fashion. It doesn’t feel right.”

The big reveal was made in an interview with Luke Leitch for The Economist’s 1843 magazine.

With faux fur being a major trend and anti-fur activism at an alltime high, high fashion designers are either scaling down their fur production or ceasing it all together.

In 2016 Armani vowed to end the use of fur in all of its lines. Last year Gucci followed suit by and pledged to go fur-free starting with the Spring 2018 collection.


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