Gabrielle Union is the latest celebrity entrepreneur to enter the beauty and fashion game. Like other emerging moguls, Union will be more than the face of the brand, she’ll be the one in control.
Union is set to launch Flawless by Gabrielle Union, a new line of hair care products for black women. She teamed up with the executives behind Macadamia Beauty LLC, a company that creates Macadamia Natural Oil, in order to develop the brand. The 10-product line ranges in price from $19-$29 and includes Moisturizing Shampoo, Moisturizing Conditioner, Smoothing Shampoo, Smoothing Conditioner, Hair Masque, Blow Dry Cream, Hair Protection Spray, Shine Spray, Oil Treatment and Edge Control Gel.
The Being Mary Jane star was inspired by her own struggles with embracing her hair. Union also stresses the importance of being a black entrepreneur.
“For me — having skin in the game — it deepens the connection,” Union tells WWD. “It makes me work a lot harder than if I was just a hired gun. I want to make sure that it’s right for me, for my family, for my friends, and for every person with textured hair. I want to have a seat at the table, and part of that is having ownership.”
Flawless will be available for purchase at Flawlesshair.com on March 1, the line will then hit the shelves at Ulta Beauty on April 16.