Previous decades have shown us that women’s underwear has been largely made for the benefit of men, with styles designed to impress your boyfriend or husband. However, today’s modern underwear has flipped that notion on its head. We’re now in an era where women are looking for inclusivity, comfort and generally feeling good about themselves.

Sexy underwear was often deemed sexy from the men’s perspective, but this is no longer the case. Instead, sexy underwear is designed to make the wearer feel confident and empowered, and it’s proven to be a success. This also shows in the decline of Victoria’s Secret, with many deeming the brand outdated and out of touch with women’s attitudes towards diversity and inclusion.

A shift in attitude towards women’s underwear

Many women now opt for underwear that is still beautiful but much more comfortable and practical, as well as affordable! The priority here is looking and feeling good in your underwear for your own benefit, not someone else’s. Simple designs like briefs and thongs continue to be incredibly popular because of their ease and comfort, without compromising on style.

Recent trends in women’s knickers have included athleisure, bralettes and sheer fabrics; sexy but still wearable. This has translated into much more relaxed underwear designs, making women confident and comfortable all in one.

Lingerie brands who have previously marketed the ‘perfect’ woman are now experiencing problems, with those expressing body positivity and inclusivity reaping the benefits of social changes.

Choosing comfort or sexy

The truth is, you don’t need to choose one or the other. Comfortable underwear can be sexy, and vice versa. It’s just that comfort seems to be a big priority for many shoppers. Today’s women don’t want to be squeezed into specific styles just because it’s deemed sexy; they want to make their own decisions about what underwear works for their body shape and size.

Buying knickers should be an exciting and enjoyable experience, and you should open up your new purchase with confidence that it will make you look and feel great. So, next time you are updating your lingerie collection, make sure you buy something that makes you feel both comfortable and sexy.